Source-led brief
Title: A New Era for Online Shopping: How Macy’s Built the ‘Ask Macy’s’ AI Agent in 4 Weeks With Gemini Enterprise for Customer Experience
We’ve been shopping online for almost three decades, but there’s still a massive downside to e-commerce for many customers: There are simply too many choices.
When you walk through the doors of a department store, you can go right to the section you’re interested in: women’s apparel, beauty, shoes, menswear, children’s clothing, and more. Once you get there, an associate can help you find your way to the products that most suit your needs.
By contrast, the almost infinite choice that e-commerce offers can sometimes be a detriment to decision-making. If you know what you want, a search engine can help you find it right away. But what if you don’t? You might need to enter multiple questions to find the right information, or enter a few terms and then start scrolling through search results … and then keep scrolling … and scrolling.
Thai editorial note
บทความนี้อยู่ในหมวดกรณีศึกษาการใช้งาน และคัดสรรจากแหล่งข้อมูลต้นฉบับเพื่อใช้เป็นจุดเริ่มต้นในการศึกษา ทีมบรรณาธิการควรตรวจสอบรายละเอียด ราคา ความพร้อมใช้งาน และเงื่อนไขในประเทศไทยก่อนนำไปใช้งานจริง
Verification
- Original source: www.googlecloudpresscorner.com
- Discovery: Agent-Reach / Exa
- Clean extraction: jina-reader
- This page is a source summary, not an independent product review.
Source: www.googlecloudpresscorner.com ↗